MOBILE-APP BASED SURVEY
- How does your online survey work?
As of January 2020, there are already 73 million internet users in the Philippines (67%
penetration), 97% of which use Smartphones. 73 million Filipinos as well are active social media
users (67% penetration) (Datareportal, 2020). This gives an insight into the potential growth of
WRN’s online survey panel to achieve data that is more representative of the population.
Our survey works on mobile devices by downloading the Tangere: Pinoy Survey with Prizes app
available in the Apple store and Google Play Store. Basic demographic questions, including
name, age, sex, geographic location, and socioeconomic status, are then asked upon opening
As this is an app-based survey, smartphone and internet connection are needed to participate in
The primary advantages of an online survey are its cost and time. Our online surveys can be
administered and completed within a shorter time period at a lower cost compared to traditional
survey methods to allow organizations and individuals to make faster and better decisions.
Our online survey uses a non-probability sampling, a sampling technique in which a person’s
likelihood of being selected to become part of a respondent sample is unknown. Since our online
surveys run on mobile devices, only those with smartphones, access to the internet, and have
signed-up in the Tangere app have a chance to participate in the surveys. While probability
sampling is the most preferred method to be used, our online surveys can be customized to
employ quota sampling. Samples can be generated from our panel of over 388,000 members
with strata (age, sex, geographic location, and socioeconomic status) proportional to the
Philippine population. WR Numero Research has the biggest online panel in the country that are
distributed across various demographic characteristics essential for data analysis.
The COVID-19 pandemic has brought several limitations to face-to-face survey activites. Except
for the Philippine Statistics Authority (PSA), face-to-face surveys are not permitted, therefore,
polling firms have to rely on online or telephone surveys or other alternative means. This levels
the playing field for all polling organizations. Those that have sufficiently large online panel or
pool of respondents have better opportunities for conducting surveys.
- How are respondents recruited?
Survey respondents are recruited using river sampling, a web-based opt-in sampling approach
used to establish a sample of respondents for a single survey or a panel of respondents for
repeated surveys over time. Our respondents are invited to participate in the surveys via social
media, online banners, advertisements or webpages where survey invitations have been placed.
Tangere, our data partner, now has a total of over 388,000 members nationwide (as of 30
October 2020). This is the biggest online survey panel in the Philippines.
- How do you validate your online panel’s identity?
We have established measures to validate our online community members’ identity while abiding
by laws on Data Privacy. We use big data analytics technology to monitor survey results for any
patterns of response duplication and routine demographic data checks for patterns of identity
falsification. Our data partner also leverages on their fintech partners’ identity verification
processes such as GCash and CoinsPH for their weekly draws and giveaways (average of 400
WR NUMERO RESEARCH – FREQUENTLY ASKED QUESTIONS (FAQs)
- Why are demographic questions asked?
Respondents are asked to provide demographic information such as sex, age, socioeconomic
status, and geographic location to understand how their answers correlate with their backgrounds
and circumstances. These are important factors in analyzing how respondents with different
characteristics view topics or issues at hand.
- How secure is your online survey data?
Data encryption is used to safely store survey data and information about members of our online
panel. Our data partner has been certified by the National Privacy Commission (NPC) to have
been compliant with the registration requirements of the Data Privacy Act of 2012, its
Implementing Rules and Regulations, and all related issuances.
DIGITAL POLITICAL SENTIMENT ANALYTICS (PATHOS)
- What is social listening?
Social listening refers to the process of monitoring and analyzing conversations, trends, and
narratives happening in social media to gauge public opinion on various topics and issues.
- How useful are social media data?
With the proliferation of easily and quickly accessible social media data at large volumes, social
listening has shown great potential to be harnessed to support research, strategic
communication, and evidence-based strategies and policymaking. Social listening and analytics
have evolved into highly valuable tools for researchers and analysts to monitor digital
conversations about topics of interest taking place across different social media channels that
they would not have otherwise been aware of using traditional methods. Tracking and monitoring
social media information is limited to analysis and research and guides individuals and institutions
to stay ahead of digital conversations and take action during crises.
- How reliable are social media data?
Several scholars have already argued that social media data is comparable with traditional survey
methods (Klansja et al., 2018) due to the limitations of traditional surveys in providing reliable
insights into social and political attitudes (De Leeuw and De Heer, 2002).
In recent years, a rich literature has been produced on the use of social media data in
understanding individual interactions and preferences across various industries and context,
including services (Gunasekar, S. and Sudhakar, S., 2019; Joseph, G.; Varghese, V., 2019),
manufacturing (Kim, E.G., and Chun, S.H., 2019), and student behaviors (Georgescu, M. &
Popescul, D., 2016; Hyllegard, K.H. et al., 2011), among others.
- How does your social listening software work?
WR Numero Research uses a unique proprietary social listening and digital sentiment analytics
software called Pathos to collect and analyze Facebook data. Pathos allows us to mine millions of
public conversations on Facebook and get the public’s sentiment in near real-time on any given
The process of keyword tagging is essential to Pathos and to the overall purpose of social
listening. Keywords are identified using ideas and terms that describe what the content or topic of
interest is about. Therefore, the depth and breadth of data that will be uncovered rely heavily on
the expert human intervention of the firm’s political and data analysts.